Welcome To Your Next Adventure.

Bringing the Best of Our Rug Selection Online

Green Front Furniture has established itself as a rug shopping destination. For years customers have visited Farmville VA to explore five buildings dedicated to rugs. Now we are bringing the best of our selection right to your fingertips with our new online rug store.


What makes a Green Front rug different?

Our buyers travel straight to the source where the world’s finest rugs are made (India, Morocco, Turkey…just to name a few). From vibrant sari silk to hand-knotted wool masterpieces, we’ve sourced rugs for over 40 years and can’t wait to share them with you. From contemporary to tribal, you will discover the latest designs and colors at the best possible prices.

Rugs on our site are:
  • Hand-knotted by artisans
  • Not machine-made or hand-tufted
  • Directly sourced — primarily from India and Pakistan
  • Rugs are transported by container directly to Farmville VA, where they are priced, photographed and sent straight to you.
  • Cowhides from Brazil and Argentina are natural and 100% meat industry byproduct

Our Story

From a Single Grocery Store to a Rug and Furniture Destination

Green Front has been proudly family-owned for three generations. Our story began when Richard F. Cralle Sr. started Green Front Grocery. Richard passed the store down to his son, Dickie, who switched from dry goods to home goods, and Green Front Furniture was born.

Dickie Cralle created relationships with suppliers both domestic and abroad. Today those relationships allow Green Front Furniture to fill four former tobacco warehouses and six main street storefronts in downtown Farmville, along with locations in Northern Virginia and Raleigh. Richard “Den” Cralle III currently serves as the president of Green Front Furniture.

Den, Dickie, and the Green Front team have spent years building relationships with suppliers from India, Pakistan and around the world so that Green Front can offer our customers the highest-quality rugs at the lowest-possible prices.

Discover the Green Front
Rug Difference

Curated Collection Highlights Our Best Pieces

The collection of rugs we’ve assembled is hand-knotted and features highlights from India, Pakistan, Morocco, Turkey, and around the world. Each rug on our site has been hand-selected for its unique beauty and story.

At Green Front Rugs, we travel to the source and hand-select our rugs in order to see all that is available and bring the very best back to Farmville…and eventually to your home. We have established personal relationships with our suppliers all over the world that allow us to procure the latest selections at the best prices possible. Whether it’s the latest colors and designs or our amazing one-of-kind pieces, rugs have always been a passion and have set Green Front apart.

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