From a Single Grocery Store to a Rug and Furniture Destination
Green Front has been proudly family-owned for three generations. Our story began when Richard F. Cralle Sr. started Green Front Grocery. Richard passed the store down to his son, Dickie, who switched from dry goods to home goods, and Green Front Furniture was born.
Dickie Cralle created relationships with suppliers both domestic and abroad. Today those relationships allow Green Front Furniture to fill four former tobacco warehouses and six main street storefronts in downtown Farmville, along with locations in Northern Virginia and Raleigh. Richard “Den” Cralle III currently serves as the president of Green Front Furniture.
Den, Dickie, and the Green Front team have spent years building relationships with suppliers from India, Pakistan and around the world so that Green Front can offer our customers the highest-quality rugs at the lowest-possible prices.